Brite Vegan Shampoo Color | Adds a Pop of Color to Light Blonde or Grey Hair | Nourishing Formula that Gently Tones, Cleanses & Conditions (10 Fl Oz)

**** The Brite Vegan Shampoo has garnered a mixed reception among users, primarily highlighting its toning capabilities for blonde and gray hair. Many customers with bleached or light blonde hair have found the shampoo effective at toning down brassiness, with several remarks about achieving pleasing results like ash blonde and subtle purple tones after careful application. Users have appreciated its nourishing formula, noting that it cleanses well without leaving hair feeling dry, a common drawback of traditional toning shampoos. However, the efficacy seems to vary substantially based on the starting hair color and texture. Some users with darker shades or those not freshly bleached reported minimal color deposition and wished for more visible results, indicating that the product performs best on very light hair – levels 10 or extremely porous hair. A recurring issue mentioned is the inadequate delivery system, with complaints about the pump malfunctioning and causing product wastage. Additionally, concerns about drying effects on hair and slow deposit of color were also voiced, suggesting that users may need multiple applications to see significant results. In summary, while Brite Vegan Shampoo has proven effective for many, particularly light blonde and gray-haired individuals seeking a mild toning effect, others with darker shades have had disappointing experiences. **