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Never write a press release again. Amy Rosenberg’s no-frills guide to public relations is everything you need to know about launching a PR career or adding new skills to a flourishing marketing position.
| Publisher | Veracity Marketing |
| Publication date | January 21, 2021 |
| Language | English |
| Print length | 188 pages |
| ISBN-10 | 1736514008 |
| ISBN-13 | 978-1736514009 |
| Item Weight | 7.8 ounces (221.13 grams) |
| Dimensions | 5.5 x 0.43 x 8.5 inches (14 x 1.1 x 21.6 cm) |
Ideal for marketers seeking to enhance their PR skills, integrate strategies, and understand content marketing better.
Helpful for entrepreneurs wanting to manage their brand reputation and engage effectively with their audience through PR.
Beneficial for students studying public relations, providing foundational knowledge and current best practices in the field.
Not suitable for seasoned professionals, as they may find the information too basic and not sufficiently advanced.
A Modern Guide to Public Relations: Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices Paperback January 21, 2021
"A Modern Guide to Public Relations" offers a comprehensive understanding of the basics of PR through a contemporary lens. The book features practical, actionable tips on how to effectively pitch ideas and communicate with diverse media outlets, both traditional and contemporary, including SEO and social media PR. What sets this book apart is the author's personal experience, drawing on real-life interactions with newsrooms, editors, and other PR professionals to identify best practices and pitfalls. The content moves at a good pace, with quick bullet points for those seeking quick answers or avid readers seeking more detailed information. Overall, "A Modern Guide to Public Relations" is a valuable resource for anyone new to or unfamiliar with the field seeking to create a modern PR strategy.
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