Why Advertising Fails: And How to Make Yours Succeed, (Paperback)
JMD 4477
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Uncover the secrets of properly purposed advertising and turn your advertising around to start generating revenue.
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- Uncover the secrets of properly purposed advertising How often have you spent your money on an ad only for it to fall - at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what's to blame--company leadership, the format for the ad, the product itself? With Why Advertising Fails, renowned marketer Dan Kennedy answers these questions and more, so you can understand why your advertising dollars are being thrown into a bottomless pit--and what to do to fix it. The key is properly purposed advertising that follows a consistent, measurable plan. And here's the kicker: there's no need to reinvent the wheel. By deploying evergreen content, you can obtain consistent results without wasting energy on brand-new campaigns. Featuring guest chapters from some of the world's leading marketers, you'll learn what you're getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising. It's not too late to turn your advertising around and start generating revenue--your business depends on it!
| Book format | Paperback |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | November, 2021 |
| Pages | 224 |
| Subgenre | Advertising & Promotion |
| Series title | No Series |
| Edition | 1 |
| Publisher | Advantage Media Group, Inc. |
| Original languages | English |
| Language | English |
| Is collectible | N |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 6.00 x 0.47 x 9.00 in (15.2 x 1.2 x 22.9 cm) |
| Assembled product weight | 0.67 lb (300 grams) |
| Bisac subject heading | Business & Economics |
Product Description
Why Advertising Fails: And How to Make Yours Succeed, (Paperback)
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JMD 4477
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Features & Benefits
- Learn the secrets to effective advertising with Dan Kennedy's insights.
- Discover why your previous ads may have failed and how to fix it.
- Implement properly purposed advertising for measurable results.
- Utilize evergreen content to consistently engage customers.
- Understand the importance of a Big Idea in your campaigns.
- Build a loyal customer base to maximize your advertising impact.
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