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Item #:
253812840
The Dealer Development Book, (Paperback)
Item #:
253812840
JMD 4412
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Product Details
- Questo libro è una guida operativa rivolta a imprenditori, direttori commerciali, responsabili di zona, dealer development manager che richiedano un supporto nell'organizzazione della propria rete distributiva, e a consulenti che necessitino di strumenti applicativi per le procedure di gestione della rete di vendita. Il testo contiene una raccolta strutturata della metodologia di analisi utile allo sviluppo e al controllo della rete commerciale di Concessionari, frutto di letture tecniche settoriali e, soprattutto, dell'esperienza maturata sul campo nel corso della mia carriera in CNH (Case New Holland) come dealer development manager. Sono raccolti numerosi esempi pratici e schematizzazioni grafiche; inoltre, quando possibile, per le grandezze esaminate, vengono forniti benchmark significativi per il settore delle Macchine Movimento Terra, anche se tutta la metodologia descritta è applicabile evidentemente anche ai business Agriculture, Truck e Automotive.
| Book format | Paperback |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | March, 2011 |
| Pages | 118 |
| Subgenre | General |
| Series title | No Series |
| Edition | 1 |
| Publisher | Lulu Press |
| Original languages | Italian |
| Language | Italian |
| Is collectible | N |
| Binding type | Perfect Binding |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 5.83 x 0.25 x 8.27 in (14.8 x 0.6 x 21 cm) |
| Assembled product weight | 0.33 lb (150 grams) |
| Bisac subject heading | Business & Economics |
Product Description
The Dealer Development Book, (Paperback)
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JMD 4412
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