Wagon Wheel is a brand of snack food in Australia, the United Kingdom, and Ireland. It consists of two biscuits with marshmallow filling and a jam coating, covered in chocolate.
The Wagon Wheel brand was first registered in Australia in 1948 by the Sweetacres Company.
In 1951, Sweetacres was acquired by Arnott's Biscuits Holdings.
Wagon Wheels were first produced in the UK by Burton's Foods in 1948.
In 1989, Burton's Foods was acquired by the Rank Hovis McDougall group.
In 2000, United Biscuits acquired the Wagon Wheels business from Burton's Foods.
Another biscuit brand from the UK with a similar jam filling.
An Australian biscuit brand with a similar chocolate and biscuit format.
An American snack brand with a similar marshmallow and biscuit format.
The classic Wagon Wheel consisting of two biscuits with marshmallow filling and a jam coating, covered in chocolate.
A larger version of the Original Wagon Wheel.
A variation with a jammie (jam) and yoghurt flavor.
Wagon Wheels are made in factories in the UK and Australia.
Yes, most Wagon Wheels are suitable for vegetarians as they do not contain any meat or meat by-products.
No, Wagon Wheels contain gluten from wheat and are not gluten-free.
Wagon Wheels do not contain nuts as an ingredient, but they may be produced in a factory that handles nuts.
The nutritional information for Wagon Wheels can vary by product and country. Generally, they are high in sugar and fat and should be consumed in moderation as a treat.