Helmut Lang is a fashion brand known for its minimalistic and avant-garde designs. The brand is primarily focused on clothing, but it also produces accessories, fragrances, and home decor.
The brand was founded in 1986 by Austrian fashion designer Helmut Lang.
Throughout the 1990s, Helmut Lang gained international recognition for its minimalist designs.
In 2005, Lang sold the brand to the Prada Group.
In 2006, Lang left the fashion industry and the brand was taken over by a series of designers.
In 2017, Isabella Burley became the editor-in-residence of the brand and launched a rebranding strategy, focusing on sustainable and ethical fashion practices.
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A denim jacket featuring an oversized fit, buttoned closure, and multiple pockets.
Leather boots featuring a square toe, block heel, and zipper closure on the side.
A cotton hoodie featuring an oversized fit, drawstring hood, and printed logo on the chest.
Leather trousers featuring a high waist, straight leg, and zip fly with button closure.
A cotton T-shirt featuring the Helmut Lang logo on the chest and a relaxed fit.
Helmut Lang products are made in a variety of countries, including Italy, Portugal, and China.
Helmut Lang designs are known for their minimalist and avant-garde aesthetic, often featuring unusual silhouettes and unexpected details.
In recent years, Helmut Lang has made efforts to prioritize sustainability and ethical fashion practices. However, not all of its products are fully sustainable.
Helmut Lang clothing is known for its oversized and relaxed fit. However, sizing may vary between different products and collections.
Helmut Lang products are typically priced in the mid to high range, with T-shirts starting at around $150 and leather jackets costing upwards of $1,500.