Alterna is a luxury haircare brand that offers a range of high-quality products designed to nourish, repair, and protect hair. Their products are known for their use of natural ingredients, innovative formulas, and sustainable practices.
Alterna was founded in 1997.
The brand was acquired by Henkel in 2013.
Alterna focuses on creating salon-quality products that are free from harsh chemicals and use eco-friendly packaging.
They have a strong commitment to sustainability and have launched initiatives to reduce their carbon footprint and plastic waste.
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A luxurious shampoo that hydrates and restores dry, damaged hair, leaving it soft, smooth, and manageable.
A lightweight conditioner that helps to eliminate frizz and protect hair from heat damage, leaving it silky and shiny.
A leave-in hair treatment that provides multiple benefits like moisture, shine, smoothness, and heat protection. It also helps to reduce breakage and split ends.
Yes, Alterna is a cruelty-free brand and they do not test their products on animals.
No, Alterna products are free from sulfates and parabens. They focus on using natural ingredients and avoiding harsh chemicals.
Yes, Alterna products are safe to use on color-treated hair. They are formulated to be gentle and help protect the color.
Alterna products can be purchased online through their official website, as well as through various retailers and beauty stores.
Yes, Alterna offers a range of products that cater to different hair types and concerns, including dry, damaged, frizzy, and color-treated hair.